Toshiba Unveils Powerful CELL TV

WiHD | Wednesday, January 6th, 2010 | No Comments »

CELL TV is More Than Just a TV; CELL Broadband Engine(TM) Now Positioned to Power the Future of Home Entertainment

LAS VEGAS, Jan. 6 /PRNewswire/ — CES — Toshiba America Consumer Products, L.L.C. (“Toshiba”), a market leader in LCD TVs, announced today that the company has developed groundbreaking home entertainment technology and is introducing the ZX900 Series CELL TV(TM) into the U.S. market. The state-of-the-art CELL TV will provide consumers with a new level of home entertainment experience. The focal demonstration of Toshiba’s 2010 CES exhibit, CELL TV will be available in the U.S. later this year.

At the heart of the CELL TV is the CELL Broadband Engine(TM), designed for superior multimedia processing and previously used in advanced PCs and high-end gaming consoles. By incorporating the CELL Engine into CELL TV, Toshiba has designed an unparalleled TV with an exciting array of advanced features that were previously unthinkable.

“Creating a TV around the CELL Engine has removed previous limitations and allowed Toshiba to create an ultra-premium TV that is also an easy to use home entertainment server,” said Scott Ramirez, VP TV Marketing for Toshiba America Consumer Products. “By combining the CELL Engine with the new KIRA2(TM) LED panel technology, Toshiba engineers have developed all-new levels of stunning performance and comprehensive functionality. CELL TV provides more brightness, more contrast, more detail, more 3D, more robust connectivity, and more fun than anything we have ever created. CELL TV is the new gold standard.”

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